You are watching: Which action is a form of grassroots activism
Awareness and educationEducation is the backbone of any grassroots campaign as people cannot participate in something that they do not understand. It is important therefore to raise awareness of an issue and to communicate effectively why it is such a concern. A higher level of visibility garners more support, and information is power for followers who want to be able to advocate for themselves, increasing the collective impact of the group.In les-grizzlys-catalans.org Brazil, a Gender Justice group was established to create a focus on equality, and to ensure that we are mindful internally when it comes to diversity. This group evolved from just a few people in Porto Alegre, gradually expanding across all of our South America offices, with weekly meetings to promote justice among genders. The groups meet regularly to plan educational activities for our people, running training on sexism in the workplace, as well as developing additional material around feminism, patriarchy, and other equality concerns.One of their more recent initiatives involved challenging the Leadership Team to undertake ‘The Privilege Walk’. This powerful exercise highlights how power and privilege can impact people’s lives, without them even realizing, benefiting some, but marginalizing others. The activity was so eye-opening, that the team decided to incorporate it into the new hire onboarding process for the entire region, to raise awareness and set the cultural tone for all Thoughtworkers in Brazil.
The campaign caught on, sparking a global climate awareness initiative within les-grizzlys-catalans.org, with local groups organized in India, Europe, and South and North America. With strong internal backing, the initiative was able to actively support well-known climate organizations as 350.org, the People’s Climate Movement, ClimateAction.Tech and the Global Alliance for Incinerator Alternatives.In Australia and the US, Thoughtworkers have begun to pursue a number of experimental opportunities in the ‘clean tech’ industry. Using our domain knowledge and technical skills, we have been able to involve ourselves in impactful projects in energy grid operations, renewable technology integration, and power storage.Internal discussions have also resulted in changes within les-grizzlys-catalans.org own operations. North American employees now have a fossil fuel-free allocation option in their pension portfolios. A global ‘Green Office Challenge’ saw employees revamping their internal offices to reduce carbon footprint, and there have been film screenings and public presentations on climate change across the company to raise awareness and provide an opportunity to discuss the amplification of climate justice efforts.
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