"He Needs Some Milk" is a video remix series on Vine based on a public freakout video of a man behaving erratically in a parking lot filmed by a woman speculating that he is high on synthetic marijuana, who repeatedly advises onlookers "he needs some milk." An audio clip of the woman"s declaration is often edited over short FAIL clips of people falling down or being injured in various ways.
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It is unclear how milk became an urban remedy for dissociative drug overdoses. On November 7th, 2005, Drugs-Forum<5> member ssjoe6 submitted a thread titled "why do people chug milk when high on pcp?", asking why some people believe milk produces a calming effect for those experiencing a bad trip on the dissociative drug phencyclidine. On December 21st, 2008, a similar thread was submitted to the Bluelight Forums,<3> to which several users replied that it was likely an urban legend or placebo effect. On October 9th, 2010, YouTuber LilSik uploaded footage of a young man who appears to be intoxicated sitting on the floor while an onlooker can be heard saying "get him some milk" (shown below, left). On June 9th, 2011, YouTuber ArbysFan919 uploaded a video titled "He high as hell," in which a man groaning while laying on the ground is approached by the cameraman, who comments "get him some f**king milk man" before the man being filmed rolls into the middle of the street (shown below, right).
On February 4th, 2015, YouTuber jstudio uploaded a video titled "Give That Boy Some Milk! Mojo Synthetic Drug Trip," in which a woman films a man experiencing a psychotic episode in a parking lot while repeatedly advising others that "he needs some milk" and "get him some milk" (shown below). Within the next 14 months, the video gained over 1.8 million views and 3,400 comments.
On February 15th, 2015, Viner JakeOf300 reposted posted a short clip from YouTuber jstudio"s video of the man falling down, followed by the woman saying "he needs some milk!" (shown below). Within 14 months, the video garnered upwards of 20 million loops, 139,000 likes and 78,000 revines.
On August 13th, Viner Tzunami #NWE posted a clip of a man on a bicycle running directly into the side of a moving car followed by an audio clip of the woman saying "he needs some milk" (shown below, left). Within seven months, the video gathered more than 16 million loops, 76,000 likes and 46,000 revines. On September 4th, the vine was reuploaded by the Deez Vines YouTube<4> channel, gaining over 1.5 million views and 840 comments over the next six months. On October 22nd, Urban Dictionary<2> user Rohneous submitted an entry for "he needs some milk," defining it as an expression used in reaction to witnessing a violent accident. On December 23rd, Viner Bruh posted a clip of a man jumping out of a moving train followed by the "he needs some milk" audio clip (shown below, right).
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On December 31st, YouTuber AzrealHD uploaded a compilation of notable "he needs some milk" Vines (shown below). On February 13th, 2016, the original jstudio video was submitted to the /r/PublicFreakout<1> subreddit.